The diversification of the MacrI business group in the automotive sector during the last military dictatorship in Argentina

Abstract

The objective of the article is to analyze the diversification of the Macri business group between the end of the 70’s and the beginning of the 80’s, focusing on a central milestone in the history of the organization: its arrival in the automotive production through the acquisition of the Sevel automaker, manufacturer of Fiat and Peugeot. The successful strategy of the group was possible due to three processes that occurred in those years: the restructuring that Fiat was developing globally, the reconversion of the Argentine automotive production from the turn in the economic policy that took place during the military dictatorship and the expansion that Macri had experienced in the construction industry in the period prior to the acquisition. The article uses interviews with former managers, articles from business journals and sector statistics as main sources.