Analysis on Influencing Factors of Entrepreneurial Environment of College Students Based on PEST Model

Abstract

This paper studies the entrepreneurial environment of college students in China currently and analyzes advantages and disadvantages of college students' entrepreneurship under the current complicated situation, which are problems to be faced by entrepreneurial education and are conducive to more effective implementation of college students' entrepreneurship. This paper establishes a quantitative indicator evaluation system according to practical conditions of entrepreneurial environment in Shaanxi based on macro-environment (PEST). The research and evaluation allow students to know dominant factors and secondary factors influencing entrepreneurial environment and their degree of influence so as to draw a clear distinction between the primary and the secondary and shoot the arrow at the target during the implementation of entrepreneurship. It is also good for the government and colleges and universities to improve entrepreneurial environment to the maximum extent under the environment of resource constraint. Introduction Entrepreneurship is a complicated activity process. It is influenced by micro-and macro-environmental factors. Entrepreneurial performance refers to entrepreneurial subjects' way of obtaining and ability of using entrepreneurial resources and rein and application of micro-and macro-environmental factors. This paper establishes a quantitative indicator evaluation system according to practical conditions of entrepreneurial environment in Shaanxi based on macro-environment (PEST) and analyzes influencing factors of entrepreneurial environment of college students. PEST model is a method used to analyze external macro-environment of enterprises, including main external environmental factors of political, economic, social and technological enterprises. This paper refines social and technological factors according to differences between entrepreneurship of enterprises and college students by using PEST model, analyzes entrepreneurial phenomena from policy, economy, education and morality, emphasizes entrepreneurial education and culture based on educational resources of Shaanxi Province, specifies the current macro-environment of competition of entrepreneurship with the analytical framework of this method, further analyzes the relationship between entrepreneurial environment and opportunities, which are good for students to analyze entrepreneurial activities more effectively, and thus provides certain theoretical reference for college students' entrepreneurship and evaluation of entrepreneurial opportunities and environmental factors.