AFFECTIVE DIMENSIONS OF COLORS

Abstract

The so-called warm colors are also known as advancing colors, and the cool colors as receding colors (Katz, 1935; Lukiesh, 1928). White, Yellow, and Lght Blue are known as colors which are felt to be lighter in weight than Black, Brown, and other darker colors (Monroe, 1925; Payne, 1958). It is also known that light colors make objects appear larger than dark objects of the same size (Oyama & Nanri, 1960). Colors can also be evaluated by the extent to which they are felt pleasant to