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Social information leakage: Effects of awareness and peer pressure on user behavior

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Today, users share large amounts of information about themselves on their online social networks. Besides the intended information, this sharing process often also "leaks" sensitive information about the users - and by proxy - about their peers. This study investigates the effect of awareness about such leakage of information on user behavior. In particular, taking inspiration from "second-hand smoke" campaigns, this study creates "social awareness" campaign where users are reminded of the information they are leaking about themselves and their friends. The results indicate that the number of users disallowing the access permissions doubles with the social awareness campaign as compared to a baseline method. The findings are useful for system designers considering privacy as a holistic social challenge rather than a purely technical issue. © 2014 Springer International Publishing.




Nouh, M., Almaatouq, A., Alabdulkareem, A., Singh, V. K., Shmueli, E., Alsaleh, M., … Pentland, A. (2014). Social information leakage: Effects of awareness and peer pressure on user behavior. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8533 LNCS, pp. 352–360). Springer Verlag.

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