COMPETING FOR THE FUTURE

Abstract

The article discusses the effects of corporate competition on business planning. To succeed in the long term, senior managers must look toward the future and ponder their ability to shape their companies in the years and decades to come rather than focusing on restructuring and reengineering. Managers must decide whether large-scale change will happen in a crisis atmosphere or in a calm and considered manner, which can be facilitated by long-term planning in the present. Senior managers must recognize that the real focus for their companies is the chance to compete for the future if they wish to beat the change curve.