Innovation development of agroindustrial enterprises: The use of a platform-based business model

Abstract

We determined the possibilities of using multiple platforms not only to increase the number of users, and, thus, to produce a network effect and boost of sales, but also to develop the innovation activity of food and processing enterprises that adopted a platform-based business model. We studied the processes of value creation proper to the platform-based model of business organization. It was shown that network effects are a leading factor in the effective platform scaling that attracts users. We highlighted the advantages of a platform-based business model as compared to the traditional linear business model of enterprises in food and processing industry.