Organizational Citizenship Behavior and Internal Marketing in Nursing Profession: A Correlational Study

Abstract

Abstract Background: The majority of labor in healthcare organizations is service-oriented and nurses routinely engage with patients which necessitating nurses' presence and engagement in work roles and voluntarily exceed their duty so, nurses’ organizational citizenship behavior is vital resulting in patient satisfaction and high-quality care services. So, effective internal marketing is required to enhance and accelerate organizational citizenship behavior among nurses focusing on nurses’ needs to achieve organization mission and goals. The Aim of this study was to determine the association between organizational citizenship behavior and internal marketing of nursing profession. Research design: A descriptive correlational research design was used. Setting: The research was carried out at the Menoufia University Hospital. Sample: A systematic random sample of 400 staff nurses was participated in this study. Tools: Two instruments were used namely: Internal marketing questionnaire and Citizenship behavior in the workplace Scale. Results: There was a strong positive relation between organizational citizenship behaviors and internal marketing among nurses in nursing profession. Recommendation: Conducting a regular workshops, training, and educational programs to increase awareness of all nursing personnel toward OCB and internal marketing and its benefits to nursing work.