A Marcha das Vadias e o fenômeno do feminismo comunicacional: usos sociais do Facebook na construção de políticas de identidade de gênero na sociedade em rede.

Abstract

Starting with a theoretical discussion about contemporary approaches to the understanding of feminism as a multiple, hybrid, globally dispersed and culturally located social movement, the paper presents an empirical approach to the Slut Walk movement, more specifically about your organization in the city of Santa Maria, Rio Grande do Sul, Brazil. It is understood that the object of this study contributes to the debate about the communication logics and the uses of digital networks for politics of gender identity construction in the network society. With emphasis on communication processes, the work is performed by the adaptation of the ethnographic method in a communication study, in particular, from the combination of multi-sited field between online and offline environments. In this article, the analysis focuses on the uses of the Page and the Group of discussion of the Slut Walk - SM in the online social network Facebook. At the end, the text tries to evidence how the posted content and interactions built in the context of network have repercussions in the construction of oppositional demands and identities of the movement, implying the establishment of universal and particular projects of feminist struggle.