Responsive Innovation through Perceived Shared Values and Preferences of Customers

Abstract

Responsive Innovation can be define as the attempt from the corporate or respected individual to bring the solution from particular problem by offer more ideal practical implementation based on specific requirement in the market. This type innovation can be generated or effectuate through modifying, combining, substituting or eliminating current process of problem solving or decision making in the market to be more precise, efficient and rigid compare to the previous. This study explore the possibilities to identify the characteristics of responsive innovation by developing web and mobile application based on the demand in the market with the several criteria namely number of exist application, higher demand, user experience attachment, attractive market and small routine margin of profit. Thus, this study present the application design called eLo and FunBuz to make it easier the process of order or reservation online.