Visibility and digital art: Blockchain as an ownership layer on the Internet

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Abstract

Visibility of digital art and its ownership can be achieved using blockchain technology as part of a broader solution for the identification, attribution, and payment for digital work. A case study is provided of a firm using the Bitcoin blockchain as part of an integrated solution to identify and authenticate ownership of digital property. An integrated ownership ledger allows for secure attribution, transfer, and provenance of digital property. Blockchain technology enables limited-edition digital property, while Internet-scale web crawl and machine learning shows where and how works are being used on the Internet.

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McConaghy, M., McMullen, G., Parry, G., McConaghy, T., & Holtzman, D. (2017). Visibility and digital art: Blockchain as an ownership layer on the Internet. Strategic Change, 26(5), 461–470. https://doi.org/10.1002/jsc.2146

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