Discovering association rules of information dissemination about geoinformatics university study

Abstract

The article presents the data mining of dataset about spreading information among the university study applicants. The data were collected during admission procedure of applicants for bachelor study branch Geoinformatics and Geography at Palacky University in Olomouc (Czech Republic). Answers were received by questionnaire in two years, 2016 and 2017. Data collecting and processing aimed to discover the dissemination of first information about this specific specialization among graduates at secondary schools. Statistics and data mining techniques, namely finding association rule were used. Data mining discovered some unexpected relation and association in the data. Interesting results bring feedback about the impact of various presentation activities like Open Day, GIS Day or publishing information on the Internet. Results will also be reflected in future advertisement strategies of the study branch Geoinformatics to assure increasing interest of the potential applicants.