Islamic tourism destination image promotion in kelantan through tourism websites and tourism brochures

Abstract

This article describes Kelantan as a state synonym with Islamic character that emphasizes the elements of Islam in all matters of administration including in tourism issues. It is fit with the theme 'develop with Islam'. Information obtained from websites and travel tourism brochures, about destination images displayed as results to generate inventory. Therefore, choosing the image destination that want to appear in the website or travel brochure is very important. Due to this information, travelers can make a decision before travel to a destination. The main objective of this article is to see whether the images featured in the tourism websites and tourism travel pamphlets are parallel to promoting Kelantan tourism as an Islamic tourism. As a result of inventory made between both, shows the destination image does not reflect Islamic element solely. Example, the beauty and nature of the beach can still be displayed as an Islamic characteristic which the visitors can see through attractiveness of God's creation. However, travel promotions agents need to understand that, successful tourism promotions require an exceptional image display for uniqueness and attraction.