An Empirical Study on AI Powered Chatbot on WhatsApp (Examining User Experience, Adaptation and Engagement)

Abstract

The exponential expansion of messaging platforms has given rise to the utilization of WhatsApp chatbots as a crucial instrument for client engagement. This study looks into how WhatsApp chatbots are used, adopted, and engaged by users, as well as how they affect customer service and business communication. Using surveys in a mixed-methods manner with a sample size of 100 provides important advantages like faster response times, more productivity, and better personalization. The results emphasize the significance of AI developments, smooth integration, and chatbot creation tools. This study adds to our knowledge of the possibilities, constraints, and potential directions of WhatsApp chatbots, offering useful information to researchers, developers, and businesses. Key Words: Artificial intelligence, WhatsApp, Digital Assistance, natural language processing (NLP), WhatsApp chatbots, pre-programmed, Messaging platforms, machine learning, its User Experience, Adaptation and Engagement