Research on Blind Boxes Consumers---Taking Pop Mart as an Example

Abstract

Blind boxes are nowadays new toys both native and abroad. People do not know what is inside before opening it. Recently, there are too many people who would like to spend money on them. In some first-tier cities like Shanghai, Guangzhou, almost every shopping mall has at least one blind boxes department. This paper will analyze the reasons why people would like to spend money on it and customer psychology behind them taking the pop mart as an example. It can be concluded that blind boxes have satisfied consumers' psychology of curiosity, pursuing beauty, nostalgia mood, and the desire of companion