Abstract
The study was intended to find out the impulse buying behavior of children in snacks on a parent's perspective. Children are having more independent decisions in purchasing snacks, confectioneries and other items related to them as compared to the earlier …
Cite
CITATION STYLE
APA
Mathai, S. T., & Dr.A., D. (2017). A Study on the Parents Perspective Regarding the Impulse Buying behaviour of Children in Retail Outlets of Cochin City with Special Reference to Snacks. International Journal of Research in Arts and Science, 3(Special Issue, 2017), 26–28. https://doi.org/10.9756/ijras.8153
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