Training in Values as an Incubator for Sustainability Attitudes

Abstract

Following the proposals arising from the Schwartz model on the cognitive representations of human needs expressed in his Theory of Values, instrumental values and terminal values, which are vital for understanding and entrepreneurship behavior, we have engaged in a critical review of this model and the types of values. We go on to examine the academic curriculum of ethical and moral profiles as promoters of sustainable attitude values in order to contribute an integrated and updated option to the academic world.