M-commerce — Generating revenue from content and mobile portals

Abstract

The UK and global mobile markets have seen incredible growth despite some justifi ed skepticism from markets and consumers alike. Now the opportunities for growth in both content and m-commerce development in a multi-channel environment are compelling. Written specifi cally to help new entrants into this market, this paper discusses the nature of the UK mobile market, key issues, developing product, getting it to market and, crucially, the direct marketing opportunities presented by this channel.