Journal Article

Capturing marketing information and marketing intelligence: ethical issues and concerns

  • Mandal P
International Journal of Business Forecasting and Marketing Intelligence (2018) 4(1) 99
DOI: 10.1504/ijbfmi.2018.088633
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Abstract

… Companies collect this information either by themselves or by appointing marketing … , ethics involved, responsibilities of marketing researchers regarding sensitive information shared by …

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APA

Mandal, P. C. (2018). Capturing marketing information and marketing intelligence: ethical issues and concerns. International Journal of Business Forecasting and Marketing Intelligence, 4(1), 99. https://doi.org/10.1504/ijbfmi.2018.088633

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