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How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People

  • Julio B
  • Anandya D
  • Indarini
  • et al.
Proceedings of the 18th International Symposium on Management (INSYMA 2021) (2021) 180
DOI: 10.2991/aebmr.k.210628.024
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Abstract

… Social influence is a type of social pressure whose degree depends on the desire of individual consumers to follow the preferred reference group and norms (social desires), which eventually becomes the border for group members' uniform behavior (Yang 2015 instead of …

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APA

Julio, B., Anandya, D., Indarini, & Mutiara, F. (2021). How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People. In Proceedings of the 18th International Symposium on Management (INSYMA 2021) (Vol. 180). Atlantis Press. https://doi.org/10.2991/aebmr.k.210628.024

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