THE EMERGENCE OF E-WALLET IN SARAWAK: FACTORS INFLUENCING THE ADOPTION OF SARAWAK PAY

Abstract

This paper discusses the adoption factors of electronic wallet, more specifically Sarawak Pay in Kuching, Sarawak. The Sarawak Government has a very aggressive mandate in terms of digital transformation to boost the e-commerce industry in Sarawak. Propel with the effort of federal and state governments in encouraging a cashless and digital society, Kuching will foresee a rapid rise in the adoption of Sarawak Pay. This paper adopts and expands the Technology Acceptance Model (TAM) in addressing the adoption factors of Sarawak Pay. With a population of three quarter a million, it is vital to understand whether perceived usefulness, perceived ease of use, perceived risk and reward play any significant roles in the adoption of Sarawak Pay. Data were collected from 204 respondents and the results were examined using partial least squares-structured equation modelling (PLS-SEM). Findings indicated that perceived usefulness, perceived ease of use and perceived risk have significant impacts on Sarawak Pay adoption. As a result of the study, the understanding of existing theoretical literature on e-wallets in Malaysia will be enhanced.