The Digital Evolution of Consumer Purchasing Methods and the Impact on Retail

  • Granata G
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Abstract

… channel separate. Only later, these new methods of a distribution, multichannel and omnichannel, were studied in literature and research because of the integration of channels (Verhoef, Kannan & Inman, 2015). More frequently …

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APA

Granata, G. (2020). The Digital Evolution of Consumer Purchasing Methods and the Impact on Retail. International Journal of Academic Research in Accounting, Finance and Management Sciences, 10(4). https://doi.org/10.6007/ijarafms/v10-i4/8429

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