… channel separate. Only later, these new methods of a distribution, multichannel and omnichannel, were studied in literature and research because of the integration of channels (Verhoef, Kannan & Inman, 2015). More frequently …
CITATION STYLE
Granata, G. (2020). The Digital Evolution of Consumer Purchasing Methods and the Impact on Retail. International Journal of Academic Research in Accounting, Finance and Management Sciences, 10(4). https://doi.org/10.6007/ijarafms/v10-i4/8429
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