Pengembangan Potensi Produk Pondok Pesantren Melalui Pendampingan Hukum Hak Kekayaan Intelektual

  • Dewantara R
  • Sihabuddin
  • Ganindha R
  • et al.
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Abstract

Pondok pesantren sebagai pelaku usaha memiliki potensi yang sangat besar untuk memasuki pasar dan bersaing dengan pelaku usaha lainnya. Pondok pesantren Tahfidz Al-Quran (PPTQ) Oemah Al-Quran merupakan salah satu pondok pesantren yang memiliki fokus kegiatan Tahfidz Al-Quran yang berlokasi di Kota Malang yang perkembangannya signifikan. Selain kegiatan keagamaan, salah satu kegiatan tambahan yang sedang digagas oleh PPTQ Oemah Al-Quran adalah kegiatan kewirausahaan. Sejak tahun 2020 lalu, pondok pesantren memiliki unit usaha yang menjual olahan makanan berupa ayam goreng. Namun demikian, kegiatan usaha tersebut masih dijalankan secara tradisional dan seluruh pengurus serta pengelola tidak memiliki pemahaman akan pentingnya hukum dalam kegiatan bisnis. Lebih lanjut, dalam perspektif hukum pun produk ayam goreng PPTQ Oemah Al-Quran tersebut belum memperoleh perlindungan dalam segi hak kekayaan intelektual, khususnya merek. Melalui pendampingan hukum ini, diharapkan PPTQ Oemah Al-Quran dapat memiliki pengetahuan dan pemahaman terhadap pentingnya merek bagi usaha yang dijalankan khususnya dalam upaya untuk meningkatkan potensi produk dalam kegiatan usaha yang dilakukan.   Improving Potential Products of Islamic Boarding School Through Legal Assistance of Intellectual Property Rights Islamic boarding schools as business actors have huge potential to enter the market and compete with other business actors. Tahfidz Al-Quran Islamic Boarding School (PPTQ) Oemah Al-Quran is one of the Islamic Boarding School located in Malang which has significant development. Beside the religious activites, one of the supplementary activities initiated by PPTQ Oemah Al-Quran is entrepreneurship activities. Since 2020, PPTQ Oemah Al-Quran has a business unit which sells food products specializes in fried chicken. However, these business activities are still carried out traditionally and all administrators and managers do not have an understanding of the importance of law in business activities. Moreover, from the legal perspective, PPTQ Oemah Al-Quran fried chicken product also does not have legal protection in terms of intellectual property rights,or trademarks in particular. Through this legal assistance, it is hoped that PPTQ Oemah Al-Quran will gain useful knowledge and understanding regarding the trademarks and its importance for business actors especially to increase the potential of the products in its business activities.

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APA

Dewantara, R., Sihabuddin, Ganindha, R., Putri, C. C., Hidayat Putri, Z. F. D., & Fatimah, F. (2023). Pengembangan Potensi Produk Pondok Pesantren Melalui Pendampingan Hukum Hak Kekayaan Intelektual. Jurnal Dedikasi Hukum, 3(1), 1–13. https://doi.org/10.22219/jdh.v3i1.23228

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