Design of artworks in urban space based on psychological behaviors of audience

Abstract

This paper explores how to reflect the cognitive, psychological and behavioral features of the audience in the design of artworks in urban space. Firstly, the authors analyzed the aesthetic psychology of artworks in urban space, such as the Monument to the People's Heroes and Genghis Khan sculpture in Ordos. Next, the relationship between artworks in urban space and individual psychology was discussed based on Maslow's Hierarchy of Needs. After that, the social and cultural psychology of the said artworks were investigated with several examples. The results show that increasing emotional stimuli could enhance the comfort of the artworks in urban space; the design of such artworks should encourage the participation of the audience; the detailed design helps create a sense of intimacy. The research results throw new lights on designers of artworks in urban space.