Deplatforming sex education on Meta: sex, power, and content moderation

Abstract

Public health research has heralded social media as a space where sex education can be delivered to young people. However, sexual health organisations are increasingly concerned that restrictive content moderation practices impede their ability to distribute sex education content on social media platforms. To better understand these experiences, this article uses an autoethnographic case study of my experience navigating Meta's content moderation policies and practices when I promoted the Bits and Bods sex education web series. Using conjunctural analysis, I contextualise Bits and Bods's two experiences of content moderation (when our account was deleted from Instagram and advertising was rejected by Facebook) through policy analysis of Meta's content moderation policies. I then conclude by questioning whether public health practitioners should still be conceiving Meta's platforms as a space where they can deliver sex education to young people.