Wellness Tourism Destination Analysis Case in Malaysia

Abstract

Tourism has contributed a lot to world economy. There are a many category of tourism and one of the most well-known is the wellness tourism. The number of tourists who travel and visit other destination and seek for wellness tourism services has been increasing every year. Tourists seek for these services to rejuvenate themselves from daily routine. A number of studies has been conducted to identify problem and suggest ways on how to improve on existing services provided under the wellness tourism. This study analyzed on wellness tourism study that has been conducted and focusing more on cases in Malaysia. Guided by the PRISMA Statement (Preferred Reporting Items for Systematic reviews and Meta-Analyses) review method, a systematic review of the Scopus and Web of Science databases identified 10 related studies. This study found out that there are only a few studies that has been conducted in wellness tourism in Malaysia. As a conclusion most of the wellness tourism studies that have been conducted in Malaysia were focusing on how to increase tourist motivation to visit wellness tourism in Malaysia and most of them focusing on improving the service quality that has been provided by existing wellness tourism. Out of 10 studies, seven studies were looking at the motivation factor that can lead to the tourist choice of travelling for our wellness tourism as compared to building strong promotional or brand proposition for our wellness tourism.