Team's Affective Commitment as a Factor to Stimulate Innovation Capacity in Traditional Business and Social Impact Business

Abstract

This article's main objective is to understand how the commitment of the teams influences in the innovation capacity in Traditional Business (TB) and Social Impact Businesses (SIB). A qualitative-descriptive research was conducted on the basis of a multiple-case study. Data was gathered from semi-structured interviews (14) and document surveys. Subsequently, a framework was proposed showing the connotation of R&D&I teams commitment towards mobilization of resources to boost innovation capacity, highlighting also the differences and similarities between TB and SIB. Another important contribution of this article is the evidence of affective commitment as the main stimulus aspect in the innovation capacity of the Research, Development and Innovation teams.