The weak bet on videos in 360º in the transmedia strategies of Spanish autonomic televisions

Abstract

Introduction. The use that Spanish public regional televisions make of the 360º videos is analyzed. Methodology. The 360º videos are studied on the Spanish autonomous television channels analyzing their website and social platforms, Facebook and YouTube, and considering some variables to determine if they were isolated pieces or fragments of a story with extensions on other platforms or media as well as to determine if they fit into a transmedia strategy. Results, discussion and conclusions. The results indicate that the presence of these contents is testimonial in the Spanish regional television channels. The amount of immersive content is scarce if we compare it with that of other multimedia formats. Furthermore, the possibilities offered by this format are not taken advantage of.