A Social Identity Approach to Engaging Christians in the Issue of Climate Change

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Abstract

Using two nationally representative surveys (total N = 2,544) and two experiments (total N = 1,620), we investigate a social identity approach to engaging Christians in the issue of climate change. Results show Christian Americans say “protecting God’s creation” is a top reason for wanting to reduce global warming. An exploratory experiment and a preregistered replication tested a “stewardship frame” message with Christian Americans and found significant increases in pro-environmental and climate change beliefs, which were explained by increases in viewing environmental protection as a moral and religious issue, and perceptions that other Christians care about environmental protection.

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Goldberg, M. H., Gustafson, A., Ballew, M. T., Rosenthal, S. A., & Leiserowitz, A. (2019). A Social Identity Approach to Engaging Christians in the Issue of Climate Change. Science Communication, 41(4), 442–463. https://doi.org/10.1177/1075547019860847

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