STUDI PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY PERUSAHAAN DI WILAYAH KABUPATEN KUTAI KARTANEGARA DAN KOTA SAMARINDA

Abstract

The study is aimed to analyze: (a) the benefit of CSR programs in improving the community welfare of local community; (b) the matching between CSR programs with the real needs of local community; and c) the matching of the CSR programs with government development program and the effectiveness of government role of implementing the CSR programs. The study used 325 respondents for survey and 15 participants in FGD. Data analysis used the descriptive qualitative, syllogistic, and data comparative. The results of this study showed that: (a) the CSR programs could improved the welfare of local community, (b) the CSR programs have matched with the community real needs in educational, socio-cultural, and infrastructure aspect. However, they do not match the agriculture and economy and (c) the Kukar Government is not effective as a facilitator and regulator in implementing the CSR.