Corporate Social Responsibility (CSR): Opportunities and Challenges of Banking Sector in Bangladesh

Abstract

Corporate social responsibility (CSR) is now not a matter of the developed countries only but it is getting increased attention in developing countries like Bangladesh also. A strong perception has developed in recent years among the business managers in Bangladesh that they need to manage their organizations in a socially responsible way for economic viability and long term sustainability in the competitive marketplace. The paper aims to clearly understand the nature of CSR, investigates its evolution in Bangladesh, identifies the opportunities and challenges of CSR practices of banking sector in our country, and also makes some recommendations to overcome those challenges and make the CSR practice a success. Primary and Secondary data collection methods were used to conduct the study. From the study it is anticipated that there will be tremendous growth of CSR initiatives by many national and multinational companies in future.