The modernization of Puerto Vallarta. Urban renewal or assisted touristification?

Abstract

In recent years, the authorities of Puerto Vallarta have embarked on an urban regeneration process that allows real estate developers to excessively build apartments for tourism purposes, as evidence by the current situation in two of the iconic places in the destination: The Romantic Zone and Marina Vallarta. The objective of the work is to analyze the touristification process that the city faces as a result of real estate development and the transformation of housing and commerce in these areas. The study is of a mixed type and includes discourses about the modernization of the city and the perception of residents in local newspapers, the results of which show the accelerated process of touristification facing the city.