Analyzing Discussions Around Rural Health on Twitter During the COVID-19 Pandemic: Social Network Analysis of Twitter Data

Abstract

Background: Individuals from rural areas are increasingly using social media as a means of communication, receiving information, or actively complaining of inequalities and injustices. Objective: The aim of our study is to analyze conversations about rural health taking place on Twitter during a particular phase of the COVID-19 pandemic. Methods: This study captured 57 days’ worth of Twitter data related to rural health from June to August 2021, using English-language keywords The study used social network analysis and natural language processing to analyze the data. Results: It was found that Twitter served as a fruitful platform to raise awareness of problems faced by users living in rural areas. Overall, Twitter was used in rural areas to express complaints, debate, and share information. Conclusions: Twitter could be leveraged as a powerful social listening tool for individuals and organizations that want to gain insight into popular narratives around rural health.