THE INFLUENCE OF CONSUMER KNOWLEDGE, TRUST, AND MOTIVATION ON THE INTENTION TO BUY ENVIRONMENTALLY FRIENDLY PRODUCTS

Abstract

The purpose of this study was to determine how "The Influence of Knowledge, Trust and Motivation of Consumers on Purchase Intention of Environmentally Friendly Products (Survey on Ades Drink Consumers in Yogyakarta)". The technique used is non probability sampling using purposive sampling method. The sample size was 100 respondents by distributing questionnaires which were measured using a Likert scale. The results showed that knowledge had no significant positive effect on purchase intention for environmentally friendly products, but the factors of trust and motivation had a significant positive effect on purchase intention for environmentally friendly products in Yogyakarta.