Smart-technologies in public transport and their perception by the youth audience

Abstract

Objectives: The aim of this paper is to identify the activity of use and the perception of existing smart-technologies by the youth audience in the area of public transport in Moscow. Method: The perception of smart-decisions as regards public transport, realized to date by the young audience, should be investigated for the development and adjustment of city policy in this area. The study is an online survey of young audience, who live in the Moscow region; the number of respondents was 439 people aged 18-25 years. Findings: The proportion of respondents who use the smart-technology capabilities to plan their trips and payment for them has been found. The main differences in the behavior of young respondents of those who use and those who do not use smart-technology capabilities in public transport in Moscow also have been identified. Using the smart-technologies in public transport by young consumers is intense; with the use of technologies users solve problems of various types. Problems of receiving information and optimization are solved more actively, while those concerning performing actions on the fare are dealt a little less actively. Improvements: Using smart-technologies allows partially solving the problems arising from the use of public transport.