Neural responses to appearance-behavior congruity

Abstract

Research evidences stronger reactions toward those whose behaviors seem consistent with appearance. To better understand the processes underlying appearance-behavior congruity effects, we assessed regions responding as a function of the congruity between visual (appearance) and abstract (behavior) cues. Using fMRI, trustworthy- and untrustworthy-looking faces were paired with positive, negative, or neutral behaviors. Approach judgments were stronger for congruent over incongruent targets, replicating prior work. Incongruent targets (e.g., untrustworthy face/positive behavior) elicited medial prefrontal (mPFC) and dorsolateral prefrontal (dlPFC) cortex activity more than congruent (e.g., untrustworthy face/negative behavior), suggesting processing incongruent targets requires additional mentalizing and controlled processing. Individual differences in enjoying interpersonal interactions negatively correlated with mPFC activity toward incongruent over congruent targets, suggesting more effortful processing of incongruent targets for individuals with lower levels of social motivation. These findings indicate mPFC contributions to processing incongruent appearance-behavior cues, but suggest that individual differences may temper the extent of this effect.