Development Of Organizational Strategies By Fuzzy Logic And Mcdm (fmcdm) Case Study Distribution Of Book Of Marv Eghlim Roshan Company

Abstract

One of the important factors for success an organization is Utilization and adoption of appropriate strategies with regard to internal and external conditions of the organization. In this paper is used the SWOT matrix for evaluation of effective internal and external factors on the performance of the organization. In addition to fuzzy techniques and Linguistic variables is used for the weighting of the criteria, Since the criteria (internal and external factors) are associated with some ambiguities and uncertainties. Finally, we used OWA method (ordered weighted average) for ranking of strategies