Ergonomics and anthropometry analysis from the Point-of-Purchase (POP) element in achievement of customer satisfaction in the retail space

Abstract

Impulsive buying means consumer tendency to buy items off one's product list. This conditions created by shop in order to influence customer behaviour, so the purpose of the research was to know the influence of interior display on impulsive buying behaviour. According to the marketer's goals, impulse buying has positive effects on company income. The research aimed to measure the effectiveness of implementation of POP display strategy in retail spaces. It needs a set of works to achieve the best design, ergonomic is one of the qualifications to achieve qualified, certified design, and customer need. How far the extent of design fulfils the functional techniques, aesthetics quality, and economic, it needs evaluation by using some basic qualifications. Ergonomic is needed for post evaluation product examination. Beside functionality, good design should give safety, health, security and enjoyment for human when they use and operate the product of the design. The results of the research are in terms of POP elements which can be a solution for retail industry in their efforts to gain benefit and retain customers.