Technology Acceptance Model and Fintech: An Evidence from Italian Banking Industry

Abstract

The aim of the study is to provide the relationship between Technology Acceptance model (TAM) and adoption of FinTech (Financial Technology). The study highlights the difficulties encountered when using FinTech in Italian banks and explores the factors of TAM model impacting the adoption of FinTech. Structured Equation Modelling (SEM) methodology has been adopted to check the effect of TAM on FinTech. The sample size was 300 and collected from those Italian banks controlled by Central European. The findings suggest that Perceived Usefulness and Brand image are not statistically significant with adopting FinTech services in Italian banking industry (p>0.05). At the same time, Employee Trust, Perceived Risk, Government support, and Innovativeness are statistically significant with adopting FinTech services in Italian banking industry (p<0.05). The originality of this study that it is very important for employees which adopted TAM strategy in the banking industry, because FinTech adoption can also lead to a slow transition and gradual efficiency. JEL Classification: G2, G3, D83.