Podcast Functionality in the Digital Age as an Information Media in Indonesia

Abstract

Abstract— Podcasts have become a platform used by many people, one of which is as a means of disseminating and receiving information on various topics according to the needs of the audience who are looking for it. This study aims to determine the role and popularity of podcasts in the digital era as an information medium. This research uses a qualitative approach, which is carried out to understand a phenomenon through description using a variety of scientific methods. The research method used is a literature study. The data collection techniques used include a series of reading, selecting, and analyzing articles from several scientific journals and news related to research topics, podcasts, and reference books. Based on the results of the discussion in this study, the podcast with the broadcaster's relaxed story style using language that is easily understood by listeners makes the messages contained in the topic easy to convey. The popularity of podcasts that are growing and widely chosen by listeners, is influenced by Indonesian people who mostly prefer to watch rather than read. This activity becomes interesting with the function of podcasts increasing as part of a new profession and supporting old businesses.