Innovación en la industria del tequila: historia y tendencias

Abstract

This paper presents an approach to the study of innovation in the tequila industry from two areas: a general one, where technological changes are pointed out, and another in which trends in this branch are exposed, where companies of all sizes, consumers and technologies play an important role. The article is descriptive in nature and is part of a larger work. In this first phase, the retrospective and empirical methods were used. A bibliographic review was carried out and semi-structured interviews were carried out with several actors, the contribution of this article is that the information was updated and the opinion of several micro and small entrepreneurs was collected. The results of this research indicate that technological advances have been incorporated into the four stages of tequila production: cooking, grinding, fermentation and distillation. In addition, it realizes the importance of premium and super premium artisanal tequilas, and it is recognized that there are several challenges facing this industry, including achieving a balance between supply and demand of agave and achieving sustainability in the lands where it is produced.