Challenges vs. opportunities: Competitive intelligence and global strategies

Abstract

In today's highly competitive global marketplace, a company that owns knowledge and information is no longer enough to compete adequately. It is imperative firms implement competitive intelligence (CI) programmes to meet present and future challenges. This needs to occur or firms run the risk of losing their share of the market. Global CI is instrumental in enabling firms to successfully launch products, compete effectively or enter a new market in a timely and specific manner, it assists in facilitating effective decisions. This paper highlights the challenges and opportunities of global competitive intelligence.