Portfolios as a Method of Assessment in an Integrated Curriculum

Abstract

Increased interest in two important aspects of marketing education suggests the need for the use of portfolios. First, many business schools support a trend toward “integrated” programs and away from traditional functional approaches. Second, many educators advocate assessment reform as a means to more accurate understanding of students’ competencies. This paper provides (a) a summary of the integration and assessment issues, (b) a typology of portfolios and a description of their benefits, and (c) a process for portfolio development. The process suggests a “worksheet” for matching competencies with course activities that would become elements of a portfolio.