Growth of online purchase in Saudi Arabia retail industry

Abstract

Online shopping is very popular in the current scenario of retail industry. Almost in every country e-commerce retailing is performing much better. In the case of Saudi Arabia, it has been noted that e-commerce retailing has grown much in this country. At the same time, the study has also identified the fact that e-commerce retailing is becoming more popular in Saudi Arabia because it is a convenient way to shop. At the same time, it has also been identified that people prefer the e-commerce retailing because they can save their time. This study indicated the fact that the government in Saudi Arabia is supportive enough for growing the online retail industry. The literature review of the study has indicated the fact that there is several large online retail companies are operating business in this country. Several foreign companies have also joined this market, which have influenced the growth of this industry further. This study was carried out by using positivism philosophy, descriptive research design and deductive approach of research. By conducting interview with 3 managers in the retail companies in Saudi Arabia, the primary data for the investigation was collected. The findings in this study can be used for understanding how far the people in Saudi Arabia are accustomed with online purchasing and how far the online sellers in Saudi are gaining profit. The findings in this study will help in understanding the actual pattern of growth of the online retail industry in Saudi Arabia, which is very important for the betterment of the industry.