Undergraduate men’s alcohol consumption: Masculine norms, ethnic identity, and social dominance orientation

Abstract

With this study we sought to contribute to the literature on issues with undergraduate college men and alcohol consumption. Undergraduate men at 5 institutions across the Northeast (N = 1,457) were surveyed to examine the relationships among masculine norms, ethnic identity, social dominance orientation, and alcohol behavior. Data were analyzed through zero-inflated negative binomial regression. Results suggest masculine norms best predict alcohol behavior with differences by race and ethnicity.