ANALISIS GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN TRANSAKSIONAL PADA BISNIS UMKM HAMPERS DI KOTA DENPASAR

Abstract

In the past 5 years, precisely at the beginning of the pandemic, many businesses were not operating, however, simultaneously new businesses emerged and creative ideas emerged. One of the businesses that began to be rife both offline and online, namely the hampers business. This business relies heavily on the creativity and character of the business owner, which depends on their interests. During the pandemic, they learned a lot of creative things and then commercialized it into a business entity. After the pandemic, this business is growing. Researchers are interested in conducting a study on the application of the right leadership style in two hampers businesses in Denpasar City because leadership style influences business sustainability. Data collection techniques used were observation, interviews, and documentation. Data analysis techniques using the Miles and Huberman model. The results of the study, namely the two leaders of the hampers business in Denpasar City have indirectly applied the Transformational and Transactional Leadership Styles.