Pengembangan Manajemen Pemasaran Pada Klinik Bisnis Tebing Tinggi

Abstract

This paper starts from the concept of Tebing Tinggi Clinic which seeks to develop the marketing concept by strengthening the technology base. This paper tells the training model to MSMEs to know the importance of the role of marketing in improving business development. The method to be used is experimental learning from experience and the concept of literature study on marketing management science. Submission in the form of lectures, focus group discussions that they can actively participate in this activity. In this training material was presented: marketing management program. After the activity was carried out, it was found that MSMEs were very enthusiastic in following it, evidently that MSMEs actively asked and tried to develop business with technology marketing in undergoing MEA. This is an ongoing agenda to prepare MSMEs for more competitiveness in Tebing Tinggi City.