Journal ArticleOPEN ACCESS

Software review: A process change model to meet the Enterprise Marketing Automation (EMA) vision

  • Doyle S
  • Georghiou J
Journal of Database Marketing & Customer Strategy Management (2001) 8(2) 176-182
DOI: 10.1057/palgrave.jdm.3240033
N/ACitations
Citations of this article
21Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Outlines a framework for looking at the process change issues affecting the realization of the enterprise marketing automation vision (EMA) and customer relationship management (CRM) benefits. Background on EMA; Key factors in which the foundations of success in a change management program lie; Benefits of deploying a structured reporting process.

Cite

CITATION STYLE

APA

Doyle, S., & Georghiou, J. (2001). Software review: A process change model to meet the Enterprise Marketing Automation (EMA) vision. Journal of Database Marketing & Customer Strategy Management, 8(2), 176–182. https://doi.org/10.1057/palgrave.jdm.3240033

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free