SMS Banking: Explaining the Effects of Attitude, Social Norms and Perceived Security and Privacy

Abstract

This study aims to investigate the factors influencing the use of short-messaging-service (SMS) banking among Malaysian bank customers. It focuses on the relationships among attitude, subjective norm, perceived security and privacy (PSP) and intention to use SMS banking. We collected 115 valid survey responses. The data indicate that attitude, subjective norm, and PSP are influential predictors of intention to use SMS banking. Corresponding discussion and implications are included.