Dapatkah Informasi Media Sosial dan Pengetahuan Followers Menggugah Minat Investasi Saham? Sebuah Studi pada Followers Intagram Broker Saham Tanam Duit

Abstract

The theory states that a person's desire to learn something is influenced by the level of current knowledge. However, it is not yet known how the quality of information affects that desire. By using the stock agent's Instagram account as a source of information, this study aims to investigate the effect of the quality of current information and knowledge on an interest to invest in stocks. Therefore, the authors recruited 100 followers of the @tanamduit Instagram account, which were taken using judgmental sampling. Data were analyzed by multiple linear analysis with the help of SPSS. The results confirm that the quality of current information and the level of knowledge influence individuals’ interest to invest. Future research may investigate further how that  interest is transformed into actual behavior.