Analisis Strategi Pentahelix Dalam Meningkatkan Potensi Industri Kreatif Pada Agrowisata Paloh Naga

Abstract

This research aims to analyze the Pentahelix model strategy (academics, business, community, government, and media) to increase the potential of the creative industry in Paloh Naga Agrotourism, Denai Lama Village. This research uses qualitative descriptive methods and triangulation to describe tourism development with the Pentahelix model. The results showed that the decline in visitors in post-harvest had an impact on the decline in community income, because the attractiveness of tourism depends on the beauty of rice fields, while pre-harvest is higher. based on these findings using the Pentahelix method produces several strategies including digital promotion assistance, providing traditional culinary menus and current popular menus, improving facilities, and intensive promotion through social and electronic media. These strategies can increase visitors and increase community income. Organizing traditional art performances and providing food for breakfast and lunch, as well as providing opportunities to relax in the middle of the rice fields while waiting for the sun to set, are additional attractions at Paloh Naga Agrotourism, even though it is post-harvest season.